Main on Main is, not surprisingly, located on Main Street in Santa Monica. The small, discreet entrance is tucked away next to O'Brien's and is usually hidden by the large crowd of smokers gathering outside that particular establishment, but if you follow the pounding dance music you should be able to find it. From what I can gather the line is never too long, but do consider that there is a cover on the weekends, $5 to $10 depending on when you get there.

The place is larger than it seems once you get inside. The act of having to wade through the dance floor right away to get to the bar or a table makes you feel like it's livelier and more crowded than it really is, which isn't necessarily a bad thing. The pounding music and clubbie lights add to this effect (yeah, I just made up the word "clubbie", what are you going to do about it?), but it doesn't feel claustrophobic. The place in general has a good energy to it, and that's reflected in both the atmosphere and the people.
Speaking of the people, the crowd is pretty eclectic. You have your standard Santa Monica folk, which consist of 20 something average joes out to drink the work week away and pretty girls in short dresses dancing together. Every now and then a group will stroll in that looks like they got lost on the way to Hollywood: lots of sparkles for the girls, lots of hair gel for the guys. However, as opposed to some of the other locations on Main, you are missing a staple of the Santa Monica / Venice 
bar scene: bums and artsy people who look like bums. Neither bums nor artsy people seem to have the desire or the requisite energy to dance, the artsy people are too busy being moody and the bums are too busy being bums. The crowd, therefore, is mostly young, good looking, well dressed people looking to get drunk and dance. If you can't support that, then the terrorists have already won.

bar scene: bums and artsy people who look like bums. Neither bums nor artsy people seem to have the desire or the requisite energy to dance, the artsy people are too busy being moody and the bums are too busy being bums. The crowd, therefore, is mostly young, good looking, well dressed people looking to get drunk and dance. If you can't support that, then the terrorists have already won.
The bar in the back is crowded, but you can also flag down a waitress for a drink so it never takes too long. I'm told you can call ahead and get bottle service if you have a large party. They have a huge back room that can accomadate groups of 30, but I don't know if they do bottle service at the smaller tables. A handful of signature cocktails dot the menu, and prices are pretty standard for Main Street. While that does mean overpriced, at least the bartenders here overcompensate by pouring stiff drinks.
Last but not least, like all classy establishments, they have stripper poles. The dance floor is flanked by two platforms that surround floor to ceiling metal poles, and if the presence of random drunk girls who want to try their hand at stripping isn't enough, they even have a pro come out for fifteen minutes at a time and dance for the masses. On Friday she was wearing a leopard print bikini and very much looked like she could beat me up. Her presence is another of the bar's attempts to distance itself from Main Street and feel more like Hollywood or Vegas (or a strip bar), and while it was unnecessary it certainly wasn't unappreciated by the crowd.


Good looking people in a lively atmosphere with stiff drinks and stripper poles? Sounds like a good time to me. I give Main on Main a solid 8 out of 10.
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